Important updates from the industry, numerous events and intensive discussions: 65,584 trade visitors from 78 countries used AMB to find out about the latest technologies and trending topics and to establish or expand business relationships. The AMB 2024 was therefore even more successful than the 2022 event. The international exhibition for metal working, which was fully booked despite the current difficult economic environment, was opened on 10 September by Roland Bleinroth, President and CEO of Messe Stuttgart, and Dr Florian Stegmann, Minister of State and Head of the State Chancellery of Baden-Württemberg. After five successful days of the trade fair, it closed its doors on 14 September.
“For 42 years, AMB has demonstrated again and again its importance as a platform for international dialogue in the metal working industry, especially in economically challenging times like these,” summarised Roland Bleinroth. “The International Gallery was a great success this year. Many interested parties came along to make contacts and position their companies globally. We also welcomed a delegation from India – an important market where Messe Stuttgart has been represented by a subsidiary of its own since last year.”
1244 exhibitors from 28 countries, 30 percent of them from outside Germany, presented their innovations, products, services and concepts in a total of ten exhibition halls. The major manufacturers of metal-cutting machine tools and precision tools were represented at the exhibition, as well as leading medium-sized companies and innovative start-ups. AMB is both a marketplace and a central hub for contacts and ideas in the metal working industry. This is why Messe Stuttgart attaches great importance to the ongoing further development of attractive networking possibilities at AMB.
Strong relevance meets high-quality discussion
The importance of AMB extends far beyond Baden-Württemberg as a centre of technology, as the trade fair proved once again this year. Around 20 per cent of the trade visitors came from outside Germany, with the most strongly represented nations being Switzerland, Austria, Italy, the Netherlands, Sweden, the Czech Republic, France and Türkiye. A large proportion of the non-European guests travelled from India. The majority of AMB trade fair visitors are active in mechanical engineering (36 percent), as well as in the metal working and metal processing industry, in the automotive industry and vehicle construction, in metal construction enterprises and in tool construction and mouldmaking. Many exhibiting companies praised the quality of the discussions at the stands and in the networking areas. They were delighted by the high number of decision-makers and the potential for doing post-exhibition business. A visitor survey confirmed this impression: 69 percent of visitors stated that they were involved in purchasing and procurement decisions. Overall, the feedback from trade fair visitors was very positive with a grade of 1.8 (= B+). More than a third of visitors only visit the AMB and no other industry-related trade fair.
Artificial intelligence and networked machines
AMB 2024 was strongly characterised by the topic of Industry 4.0. Interested parties were able to find out more about intelligent networks, interfaces, collaborative robotics and AI at many trade fair stands and at the special show organised by the umati initiative (universal machine technology interface). In a 100 square metre special area located in the Entrance East area, visitors to the SmartFactory were able to experience at first hand how machines can communicate with each other. Several companies used the live production of a multi-tool to demonstrate how systems can interact via interfaces. The extent to which the topic of AI is occupying the industry was also demonstrated at the AMB Stage as part of the “Expert talks on AI in manufacturing” followed by a “meet the experts” session.
Première of the AMB Award
One highlight of the exhibition was the AMB Award, which was presented for the first time to honour outstanding new and further developments in the field of metal working. The award went to goCAD GmbH in the software and digitalisation category, to Liquidtool Systems AG in the components, assemblies and operating materials category and to Mahr GmbH in the measuring systems and quality assurance category. HAINBUCH GmbH won the AMB Award in the precision tools category, while Sodick Deutschland GmbH impressed the jury in the machine tools and production systems category and exoIQ GmbH received the AMB Award in the automation and handling technology category. The special sustainability award went to VITO AG and CERATIZIT S.A.
Pretzels ’n‘ Pitches select start-ups
Start-ups were also able to prove themselves at AMB – namely at the Pretzels ’n‘ Pitches, a joint event organised by the Allianz Industrie 4.0 Baden-Württemberg, the Stuttgart Region Economic Development Corporation and Messe Stuttgart. On two days of the trade fair, companies from the Start-Up Area and the Young Innovators joint stand presented pioneering innovations in metal working in five-minute pitch sessions. The winner of the first day, Tetralytix GmbH, impressed the jury with its innovative simulation software, which enables users to optimise their cutting tools and processes virtually. The winner on the second day was plasmotion GmbH. The company has developed a jet polishing process that combines plasma physics and electrochemistry in a single technology, offering the quality and flexibility of manual finishing in a fully automated process for the first time.
Sponsors take positive stock
Messe Stuttgart and the promotional supporters were highly satisfied with the success of the event and the results of AMB 2024, concluding that AMB, as one of the most important international trade fairs for metal working, is an important driving force for the transformation of the industry as it heads into a digital future.
Markus Heseding, Managing Director of VDMA Precision Tools and VDMA Measuring and Testing Technology
“The many good discussions and the high quality of visitors at the stands of the manufacturers of cutting tools, clamping technology and length measuring technology in Halls 1, 3 and 7 have once again proven that AMB is the leading technology trade fair for metal working in Europe. This is also confirmed by the outstanding technology innovations and networking events such as the VDMA India Conference and the VDMA Technology Forum, which enjoyed record attendance. AMB 2024 set the right priorities, which was also impressively demonstrated by the projects to create interfaces in OPC UA format and to standardise the calculation of the Product Carbon Footprint for precision tools.”
Dr Markus Heering, Managing Director of VDW (German Machine Tool Builders‘ Association)
“AMB has once again shown that it is an important platform in times of technological change and provides inspiration for the future of production in a difficult environment. The intensive networking of companies, experts and innovation drivers emphasises the importance of this leading trade fair for the entire industry.”
Prof Claus Oetter, Managing Director of the VDMA Software and Digitalisation Association
“Software development in the manufacturing industry is breaking new ground. The interest in digital technology was clear to see from the large number of visitors attending the VDMA Software and Digitalisation stand looking for detailed information. It further emphasises the key role now played by software in the metal processing industry. Companies are recognising the need to implement software applications in order to maintain a competitive lead. For us and our member companies, AMB has once again proven to be a valuable platform for showcasing the latest technological progress and innovative thinking.”
Exhibitors‘ comments on the AMB
Finally, we would like to provide you with statements from some of the exhibiting companies at AMB for individual reporting.
Dr Harald Neun, Executive Officer and Chief Sales and Service Officer EMEA North (DACH & Nordics) at DMG MORI
“DMG MORI can look back on a successful week at AMB 2024. In these economically challenging times, it is the people who make the difference. We are very pleased that we were able to meet so many customers, partners and new prospective customers in person and bring our MX – Machining Transformation to life for them. Our conclusion: Invest in change – right now!”
Volker Nesenhöner, CEO of OPEN MIND Technologies AG
“AMB is an important platform for OPEN MIND Technologies to present our innovations in the fields of CAD/CAM and MES to trade visitors. The technologies we presented for optimising digital manufacturing processes met with great interest. Our experts had many constructive discussions, in particular about the latest innovations in the simulation and automation solutions of hyperMILL and the agile Hummingbird MES. Overall, we can look back on a very positive trade fair and are already looking forward to AMB 2026.”
Nils Tersteegen Marketing Manager of FANUC Deutschland GmbH
“AMB 2024 was a complete success for us. We were able to make numerous promising contacts and generate leads, hold exciting discussions and expand our network. The excellent organisation and large numbers of visitors helped us to achieve our trade fair objectives despite the difficult economic situation. In particular, the trend towards further automation of machine tools with robots drew a lot of attention to our company.”
Stefan Heinz, Head of Marketing of Gühring KG
“Particularly in these challenging times, AMB is proving to be an indispensable institution and an ideal platform for presenting our innovations to a broad specialist audience. It has enabled us to engage in personal dialogue with our partners and customers, which is invaluable for maintaining and expanding our customer relationships. We used AMB 2024 as an opportunity to gain new impetus and shape the future of our industry together with our customers.”
Steffen Vogl, Managing Director of HAHN+KOLB Werkzeuge GmbH
“AMB 2024 was a complete success for HAHN+KOLB: We were able to present our varied product range and make numerous valuable contacts. The wide-ranging interest shown by visitors was particularly pleasing. They were not only enthusiastic about metal cutting, but also about our solutions in digitalisation, automation and electronic output systems. The dialogue with the diverse, international audience was very enriching.”
Philipp Ehrhardt, Managing Director of ROEMHELD Group
“We can look back on a successful appearance at AMB and are delighted with the large number of valuable contacts we were able to make. The trade fair has once again shown how important it is as a platform for dialogue with all visitor groups – from buyers and designer engineers to company presidents and machine operators. AMB offers unique opportunities across all industries, from medical technology to aviation – and that’s why we’ll be back in 2026!”
Steffen Nagel, Managing Partner of the Nagel Group
“We were able to meet with many interested, decision-making trade visitors with a focus on automation at our stand and received a surprising number of enquiries and orders – even from industries that are currently stagnating. We will attend the exhibition again in 2026. In our opinion, the world-leading infrastructure and the highly receptive visitors are what make AMB the leading European trade fair for metal working.”
Markus Horn, Managing Director of Paul Horn GmbH
“Technology, innovation, dialogue: AMB 2024 impressed us across the board. Both the quality and quantity of discussions and enquiries were at a really high level. We at Horn were not only able to showcase our products and solutions, but also demonstrate them live on four machines with workpieces clamped in. The feedback from our visitors was phenomenal. This gives us a positive outlook for the future in today’s rather uncertain economic times.”
Carlo Buck, Managing Director of GF Machining Solutions GmbH
“Goal achieved! In addition to the good visitor response and the generation of new projects, we were particularly pleased with the positive atmosphere at the trade fair. Our motto of ‚do it‘ or, in other words, making things happen instead of waiting for things to happen, is already in full swing – so let’s continue on this path together. AMB 2026: We will be there!”
Johannes Ketterer, COO/CSO of SCHUNK SE & Co. KG
“AMB completely fulfilled our expectations. We were on to a winner with our topics on automated machine loading. Automation has become indispensable in metal working and is the key to remaining competitive. The generally positive mood has shown us that our customers are willing to invest in their future viability here. With its wide base of exhibitors, AMB offered the perfect setting to get to grips with these questions.”
Martin Winterstein, President of ANCA Europe
“At AMB, we set the right tone for our customers in the precision grinding sector: with smart automation, new software solutions and grinding applications for lean production. This was met with keen interest from the international specialist audience. There are very encouraging trends in the market, and AMB was the ideal platform to capitalise on this development for greater productivity in precision tool manufacturing.”
Dr Sebastian Schöning, CEO of FFG Group, CEO of MAG IAS GmbH
“Under the motto of ‚Let’s start the journey‘, we presented our comprehensive range of technologies and solutions to our customers and other interested parties. In the current dynamic environment, we have been able to generate consistently positive feedback with our innovative range of services for greater productivity and efficiency. AMB is and remains one of the most important trade fairs in the metal working industry.”
Marco Casanova, Managing Director of Yamazaki Mazak Deutschland GmbH
“We celebrated the world première of our new HQR NEO series at AMB 2024. We were very pleased with the large number of visitors to our stand. AMB is one of the most important trade fairs for us. We were able to have good discussions about our products at our stand and the positive atmosphere was impressive – especially in today’s economically challenging times.”
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